01
Growth goals
- Which products, markets, or divisions need to grow
- How leadership defines success
- Where new revenue is expected to come from
- What is preventing faster growth
Revenue System Discovery
Can you connect your marketing investment to closed revenue?
In a focused 30-minute conversation, we will discuss how your company attracts technical buyers, converts demand, routes leads, tracks sales activity, and measures revenue. If there is a strong fit, we will recommend the most practical next step.
- Growth goals and priority markets
- CRM integration, lead routing, and pipeline data quality
- Revenue attribution and executive reporting
No generic pitch. No obligation. No free audit disguised as one.
Schedule a Revenue System Discovery
Provide enough context for a focused first conversation. Please invite the person responsible for marketing, sales, revenue operations, or company growth when possible.
* Do not send controlled technical data, customer data, credentials, export-controlled documents, CUI, or confidential program information through this website or a public form.
What we will discuss
Follow the path from first interaction to closed deal.
The conversation focuses on how demand moves through your current marketing and sales systems.
02
Buyer acquisition
- How buyers currently find the company
- Which search, advertising, content, email, event, and referral programs are active
- Whether the company captures existing market demand
- Where prospects leave the buying journey
03
Digital infrastructure
- How the website supports product education and conversion
- Whether forms, calls, ecommerce, and quote requests are tracked
- How website and campaign data move into sales systems
- Whether performance, security, or maintenance creates risk
04
CRM and sales process
- How inquiries enter the CRM
- How leads are assigned and qualified
- Whether source and campaign data survive the sales process
- Whether leadership trusts the pipeline
05
Revenue measurement
- What can currently be connected to pipeline and won revenue
- Where attribution breaks
- Which reports leadership uses
- What decisions better data would enable
Who this is for
Built for complex products and technical buying journeys.
Strong fit
This conversation is most useful for companies that:
- Manufacture or sell technical products
- Operate in industrial technology, advanced manufacturing, aerospace, or dual-use markets
- Use a sales team, distributor network, ecommerce platform, or a combination
- Have an established website and active marketing programs
- Use a CRM or are prepared to implement one
- Need better visibility into pipeline and revenue
- Want one accountable partner across strategy, technology, acquisition, and attribution
- Can invest at least $7,500 in an assessment or $12,500 per month in an ongoing program
Common situations
Most conversations start from one of these:
- Marketing reports stop at traffic, leads, or conversions.
- Website inquiries lose their original source data.
- Sales and marketing disagree about lead quality.
- CRM reporting is incomplete or unreliable.
- Multiple vendors operate without a shared revenue objective.
- Leadership is preparing for a website, CRM, or demand-generation investment.
- A division or portfolio company needs a repeatable digital growth system.
- The company has strong products but weak digital visibility.
Who this is not for
Not every marketing problem requires a revenue system.
Byer Co may not be the right fit if:
- You only need a logo, brochure, or isolated creative project.
- You are looking for the lowest-cost website or SEO provider.
- Your company cannot provide access to sales and marketing stakeholders.
- CRM integration and revenue measurement are not priorities.
- Success is defined only by traffic, followers, or impressions.
- You need speculative work before selecting a partner.
- You are looking for unpaid strategy or a comprehensive free audit.
- Your available budget is below the minimum engagement level.
For clearly defined development, maintenance, or design projects, use the general contact option instead.
Contact Byer Co About a Project What happens next
A clear next step, even if we are not the right fit.
- 01
Submit your information
Tell us about your company, revenue goals, current systems, and primary challenge.
Step 01 - 02
Complete the discovery call
We will determine whether the problem fits our expertise and whether the required stakeholders, data, timeline, and investment are available.
30 minutes - 03
Receive a recommendation
An assessment, a defined infrastructure project, a managed engagement, a narrower one-time project, or another provider or internal approach.
Step 03
The discovery call is complimentary. Detailed analysis, system design, and strategic roadmaps are delivered through a paid assessment.
Engagement paths
Diagnose. Build. Operate. Improve.
Revenue System Assessment
$7,500 to $12,500
A two to three-week commercial and technical assessment of your buyer journey, website, acquisition programs, CRM, attribution, pipeline data, and reporting.
- Revenue-system map
- Findings and priorities
- Measurement gaps
- Technical recommendations
- 90-day action plan
- 12-month roadmap
- Executive findings presentation
Revenue Infrastructure Build
$30,000 to $75,000+
A focused implementation that connects and improves the systems required to capture demand, route leads, support sales, and measure revenue.
- CRM integration
- Attribution architecture
- Lead routing
- Analytics
- Website improvements
- Campaign infrastructure
- Reporting
- Pipeline standards
Managed Revenue System
Starting at $12,500 per month
An ongoing program combining strategy, acquisition, content, design, development, maintenance, CRM optimization, attribution, and reporting.
View details* Final scope and investment depend on the number of websites, divisions, markets, systems, stakeholders, and growth objectives. Advertising spend and major software costs are paid directly by the client.
Client result: a U.S.-based manufacturer
$318,381 in web-attributed won revenue documented in 112 days.
Byer Co connected a U.S.-based manufacturer's website forms, ecommerce activity, CRM, acquisition programs, and reporting into a measurable digital revenue system.
- 93
- Web-attributed won deals Verifiable closed opportunities from website interactions.
- $318,381
- CRM-recorded won revenue Attributed directly to campaign sources during the audit window.
- Per month ~$61,000
- Monthly documented run rate Sustained pipeline velocity after infrastructure deployment.
* Results cover won deals recorded from April 1 to July 21, 2026. April includes backlog close-outs from a CRM data-integrity pass. The approximately $61,000 monthly run rate reflects May, June, and partial July. Results represent a conservative attribution floor, not all company revenue. Individual results vary.
Why Byer Co
Built for the point where marketing and technology meet.
Byer Co combines commercial strategy with the technical capabilities required to implement it.
- Founder experience More than two decades of digital experience
- Founder experience Five co-authored United States patents
- Founder experience Experience supporting digital infrastructure for NASA, Warner Bros., Anheuser-Busch, and NTT
- Byer Co A 15-year client relationship with a U.S.-based manufacturer
- Byer Co Strategy, websites, acquisition, CRM, attribution, and reporting under one accountable team
- Byer Co Specialized delivery resources across project management, advertising, content, design, and development
- Byer Co Based in El Segundo, California
* Items marked as founder experience reflect the professional background of founder Jeff Byer and do not represent Byer Co client engagements.