Digital revenue infrastructure for technical manufacturers
Turn digital marketing into measurable revenue.
We connect websites, search, advertising, content, CRM, and attribution into one revenue system, so technical companies can see what generates pipeline and closed business.
The revenue system
↺ Attribution feeds won revenue back into every upstream decision.
Your marketing channels may be working. Your revenue system may not be.
- Website inquiries lose their source data.
- Marketing reports stop at traffic and conversions.
- Sales and marketing operate from different information.
- CRM pipelines contain incomplete or stale data.
- Agencies optimize isolated channels.
- Leadership cannot see what marketing contributes to revenue.
The solution is not another disconnected channel. It is the infrastructure connecting demand, digital experiences, sales activity, and revenue.
Client result: Advanced Micro Instruments
$318,381 in web-attributed won revenue documented in 112 days.
- web-attributed won deals
- 93 web-attributed won deals
- CRM-recorded won revenue
- $318,381 CRM-recorded won revenue
- per month recent documented run rate
- ~$61,000 per month recent documented run rate
Byer Co connected AMI's website forms, ecommerce activity, CRM, acquisition programs, and reporting into a measurable digital revenue system.
Read the AMI Case StudyResults cover won deals recorded from April 1 to July 21, 2026. April includes backlog close-outs from a CRM data-integrity pass. The approximately $61,000 monthly run rate reflects May, June, and partial July. Results represent a conservative attribution floor, not all company revenue. Individual results vary.
One connected system from first search to closed deal.
Attract demand
SEO, advertising, content, email, and campaigns.
Educate technical buyers
Product information, applications, specifications, and proof.
Convert interest
Websites, ecommerce, forms, landing pages, and calls to action.
Connect sales data
CRM integration, source capture, lead routing, and qualification.
Measure revenue
Pipeline reporting, attribution, won revenue, and data hygiene.
Improve performance
Shift investment toward the markets, products, and channels that perform.
Diagnose. Build. Operate. Improve.
Revenue System Assessment
Identify gaps in the buyer journey, website, CRM, attribution, acquisition, and reporting.
$7,500 to $12,500
Learn more →Revenue Infrastructure Build
Connect and improve the systems required to capture demand and measure revenue.
$30,000 to $75,000+
Learn more →Managed Revenue System
Operate acquisition, content, technology, attribution, and optimization as one accountable program.
Starting at $12,500 per month
Learn more →Built for complex products and technical buying journeys.
Technical Manufacturing
Connect technical content, product discovery, distributors, ecommerce, inquiries, and CRM activity into one measurable sales system.
Industrial Technology
Connect complex products to measurable market demand across engineer and procurement audiences.
Aerospace and Defense
Support recruiting, investor credibility, partner visibility, and commercial demand within clear information boundaries.
Dual-Use Technology
Build credibility across commercial, defense, and investment audiences with distinct messages per buyer group.
Marketing strategy backed by technical infrastructure experience.
Founder experience
- More than two decades of digital experience
- Five co-authored United States patents
- Experience supporting digital infrastructure for NASA, Warner Bros., Anheuser-Busch, and NTT
Reflects the professional experience of founder Jeff Byer and does not represent Byer Co client engagements.
Byer Co
- Strategy, development, acquisition, CRM, and attribution under one accountable team
- A 15-year relationship with Advanced Micro Instruments
- Based in El Segundo, California
Can you connect your marketing investment to closed revenue?
A Revenue System Discovery identifies where demand, digital infrastructure, CRM data, and sales reporting are disconnected.
Or request a paid Revenue System Assessment →Schedule a Revenue System Discovery
A Revenue System Discovery identifies where demand, digital infrastructure, CRM data, and sales reporting are disconnected.