Digital infrastructure for aerospace and defense-adjacent growth.
The public website carries recruiting, investor credibility, partner visibility, and commercial demand at the same time, under publication review, and it is increasingly assessed as part of customer security diligence. That is an infrastructure problem before it is a marketing one.
Scope: Public-facing systems only
Boundary: No ITAR // EAR // CUI data
Where revenue goes unrecorded in this market.
One website is asked to serve four audiences with four definitions of success, and none of them are measured the same way.
- 01
Four audiences, one undifferentiated site.
Candidates, investors, primes, and commercial buyers arrive at the same pages with different questions. Nothing routes them, and nothing records which audience an inquiry came from.
- 02
Recruiting competes with the largest primes.
You are hiring the same engineers as organizations with vastly larger brand budgets. The careers experience is usually the weakest surface on the site and the most consequential.
- 03
Publication review blocks every change.
Content that must clear communications, legal, or export review before publishing will not survive a workflow designed for consumer marketing velocity.
- 04
Conferences produce pipeline the site cannot evidence.
The relationships start at a show. Without capture and CRM routing tied to the event, the digital program is credited with nothing and funded accordingly.
- 05
Security questionnaires stall commercial deals.
Customer diligence now inspects public web posture: transport security, headers, dependency currency, access control, subprocessor lists. Failures here delay contracts that have nothing to do with marketing.
- 06
Credibility is asserted rather than demonstrated.
Primes and partners assess whether you are a viable supplier from public evidence. Certifications, program history, and facility capability are usually buried or absent.
Four audiences, measured separately.
Each audience needs its own path, its own conversion definition, and its own record. Averaging them produces a number that describes nobody.
Engineering candidates
Evaluating mission, technical depth, and whether the work is interesting. Converts into the ATS, not the CRM, and should be reported as hires influenced rather than leads.
Investors
Assessing market, traction, and credibility from the same public pages your customers read. Converts into a conversation, and needs consistency with everything else published.
Primes and partners
Checking supplier viability, certifications, capability, and program history. Converts into a capability inquiry that belongs in the CRM with its own stage model.
Commercial buyers
Buying the non-regulated product or service. The only audience with a conventional pipeline, and the one most often crowded out by defense positioning.
How the purchase actually happens.
The commercial and partner path below is the one that produces recorded revenue. Recruiting and investor paths run in parallel with their own conversion definitions.
- 01
Credibility check
A prime, partner, or buyer verifies that the company is real, funded, certified, and delivering. Almost always the first touch, and almost never measured.
Public evidence - 02
Capability assessment
Specific capability, facility, and program history are matched against a requirement.
Capability pages - 03
Contact or conference introduction
The inquiry arrives by form, by introduction, or at a show. All three need to land in the CRM with a source.
Capture point - 04
Security and compliance diligence
Questionnaires, subprocessor review, and posture checks. A slow or failed response here kills otherwise-won deals.
Diligence gate - 05
Qualification and scoping
Technical and contractual scoping, often across multiple stakeholders and many months.
Long cycle - 06
Award or contract
Recorded against the originating source so business development activity can be evaluated on outcome.
Won revenue
What the connected system looks like here.
Everything below is public-facing. Nothing in this architecture touches controlled technical data, and no system Byer Co builds or operates is a repository for it.
↺ Attribution feedback Security questionnaire responses feed back into the website itself. Each questionnaire reveals a posture gap that becomes a fix, which shortens the next diligence cycle.
What the build usually involves.
Governed website architecture, audience routing, and the security posture diligence reviews inspect.
Development and CloudHardened hosting, dependency management, access control, and documented operational practice.
CRM IntegrationSource capture for form, referral, and conference-originated inquiries across separate stage models.
SEO and ContentCapability and credibility content that clears publication review without losing substance.
Relevant work
The documented case study on this site is a commercial manufacturer rather than a defense supplier. It is published because the measurement method is the transferable part. Byer Co does not publish defense client work or claim program experience it cannot evidence.
Constraints that shape the engagement.
Read this section before the capability list. It defines the edge of what Byer Co will take on, and it is stated in writing in every engagement letter.
ITAR and EAR
No export-controlled technical data is placed in, transmitted through, or stored on any system Byer Co builds or operates. Where a requirement would cross that line, it is scoped out in writing before work begins.
CUI and CMMC
Byer Co works on public-facing marketing infrastructure only. It does not process, store, or transmit controlled unclassified information, and it does not represent itself as a CMMC-assessed provider.
No clearance, no authorized systems
Byer Co holds no security clearance and no authorization to operate on regulated or accredited systems. Any work requiring either is outside scope and is referred elsewhere.
Publication review is part of the process
Content workflows are built around your review gate rather than around publishing speed. Review turnaround becomes a scheduled dependency, not an exception.
Security questionnaire readiness
Transport security, response headers, dependency currency, access control, and a maintained subprocessor list are treated as commercial deliverables, because that is how your customers treat them.
Candidate data is PII
Recruiting data stays in your applicant tracking system. Careers measurement reports on volume and source, never on candidate detail.
Frequently asked questions
Can you work inside our ITAR-controlled environment?
No. Byer Co works on public-facing systems only and does not handle export-controlled technical data. If a project requires that access, it is outside scope and we will say so before an engagement letter is issued.
Can you handle CUI, or are you CMMC certified?
No to both. Byer Co does not process, store, or transmit controlled unclassified information and makes no CMMC representation. Public marketing infrastructure is the boundary.
We keep failing customer security questionnaires because of our website. Can that be fixed?
Yes, and it is frequently the highest-value work available. Public web posture, hosting configuration, dependency currency, and access control are all in scope, and the remediation list usually comes straight from the questionnaires you have already failed.
Every page has to clear communications review. Does that break the engagement?
No, but it has to be designed in. Review becomes a scheduled stage with named approvers and an agreed turnaround, and the content plan is sized against that throughput rather than an unconstrained one.
Can recruiting and commercial demand share one system?
They share the website and the reporting layer, but not the record. Candidates belong in the ATS and buyers belong in the CRM. Reporting shows both without merging them.
Can you trace this market's revenue back to what produced it?
A Revenue System Discovery identifies where demand, digital infrastructure, CRM data, and sales reporting are disconnected.